The art of Creativity

“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things. And the reason they were able to do that was that they’ve had more experiences or they have thought more about their experiences than other people. Unfortunately, that’s too rare a commodity. A lot of people in our industry haven’t had very diverse experiences. So they don’t have enough dots to connect, and they end up with very linear solutions without a broad perspective on the problem. The broader one’s understanding of the human experience, the better design we will have."

Steve Jobs in Wired, February 1996

I'm not a fan of the apply hype although I have to admit that since my Windows laptop died early last year and start using a Mac I've had to admit that they're so much easier to use. I have the tiny little Mac Mini on my desk and even though it's a few years old it's just happily chunking away. Macs are more intuitive and certainly more stable (like when you use Linux...)

Apple's strength has been understanding that the human experience plays a huge part when we use technology and how friendly we perceive it to be. Let's hope Apple doesn't fall into the money cutting approach.


  1. I'm an apple fan too so really hope that the brand is in safe hands.



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